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Salt Lake Valley by Adam Barker Utah International Trade
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  • Date: Nov 20-23, 2013
  • Time: All Day
  • Venue: Düsseldorf Fairgrounds
  • Address:

Medica 2013 Utah International Trade


State Trade and Export Promotion (STEP)

Utah State Trade and Export Promotion (STEP) program

Learn more about Utah’s State Trade and Export Promotion (STEP) program and find out if your company qualifies to receive a matching grant to offset travel expenses related to this trade show.


Considered the world’s most important and largest international fair for medical equipment, the annual MEDICA draws 137,000 trade visitors from 85 countries. It’s COMPAMED section, focused on medical manufacturing, features over 500 exhibitors. At Medica, over 4,400 exhibitors from 80 foreign countries exhibit over 1.2 million square feet in 17 halls. Products include medical equipment and services; hospital equipment and supplies; laboratory technology and pharmaceuticals; diagnostics; building engineering; communication technology; therapeutics and orthopedics. As the largest foreign contingent, the United States features over 400 companies as official exhibitors, of which around 200 are in three U.S. Pavilions, and 18-20 are new-to-market/increase-to-market U.S. firms participating in CS Germany’s “USDOC Business Center” program as part of the Showcase Global initiative. Further details on the program are available at

Comments by participants ranged from “most effective” to “a little too productive”. Similarly, expectations among the U.S. exhibitors in the three U.S. pavilions in Halls 3, 16 and 8 (Compamed-medical manufacturing section) recruited by Messe Dusseldorf North America in Chicago are more than fulfilled every year. Medica remains the most important trade event of its kind in the world. See also for U.S. Pavilion application.

Also available to all U.S. exhibitors are our “Exhibitor Outreach” and Showcase Global programs, including Show Time and Industry Focused Promotions, by which:

  • We can alert potential German partners that you will be at the show.
  • We can inform, via our Showcase Global Program, local distributors in a number of other European countries through our Europe-wide network of U.S.

Commercial Service offices at other U.S. Embassies and Consulates that you will be exhibiting, and invite them to visit your booth.

  • We can arrange counseling meetings with our industry specialists from U.S. Embassies around the world to help you determine your market entry strategy in these various markets.
  • We can help inform you how to protect new designs you may be showing, and to take expedited action against foreign exhibitors who copy your design and trademarks. Please see important information about trademark and design protection at German trade fairs on our website:
  • We can help inform you how to apply for VAT tax refunds. Please see
  • We can provide information about services we offer to exporters of American-made products, including the possibility to be featured on our official U.S. Commercial Service website in Germany to generate additional business leads, for ad hoc interpreting, counseling, or logistics assistance.
  • Please visit our website to register and/or contact: Sr. Commercial Specialist Anette Salama at if you have questions or are in need of assistance.
  • Let us know which of these services you may be interested in. We’ll try to help wherever we can!
  • We look forward to seeing you at MEDICA 2013!

IMPORTANT NOTE ON INTELLECTUAL PROPERTY RIGHTS (IPR): The U.S. Commercial Service in Germany is proactively engaged in defending American companies against counterfeit and copyright infringement. IPR is an important part of corporate value and international competitiveness. U.S. trademark, design and patent rights do not of themselves provide protection in Germany or the rest of the European Union (EU); U.S. companies must protect their IPR here in Europe. It is possible to register in countries individually or, for EU-wide trademark and design protection, there are a Community Trademark (CTM) and Registered Community Design (RCD). These provide a single right that protects industrial design or trademark in the entire 25-nation EU mega-market of 450 million people. Both national trademarks and the CTM can be registered through the U.S. Patent and Trademark Office. The U.S. Commercial Service can provide information on EU-wide protection for IPR and defend IPR in Europe at trade fairs. More information is available on our website:

Please also visit our website to obtain info about U.S. Commercial Service programs and services designed to help U.S. exporters succeed in the German and European markets, and about VAT recovery procedures.

The Global Industry Focused Promotion (GIFP) trade lead program offers your company the opportunity to maximize the number of potential international business partners you connect with through your presence at Medica 2013. This free, innovative promotional program for U.S. exhibitors at Medica 2013 creates automated international trade lead generated through international buyers who visit our official GIFP site on, which will be posted here in 2013. This program leverages our U.S. Commercial Service network in U.S. Embassies and Consulates around the world to promote your company to international buyers who will attend Medica 2013, and also to international buyers unable to attend the show but interested in potential business with U.S. exhibitors at Medica 2013. The GIFP utilizes e-marketing, e-mail, mailings and fax campaigns to help generate international buyers interested in participating in this automated trade lead program. Once a qualified trade lead has selected your company on the Medica 2013 IFP site, you and the U.S. Commercial Service office nearest to you are automatically notified.

The Showtime program at Medica 2013 provides the opportunity for your company to meet one on one with our U.S. Commercial Service Trade Specialists attending Medica from various countries/regions (usually 15-20 markets represented). These Trade Specialists are available to discuss with your company export market development for your products in their respective international markets and to help you learn what opportunities exist in each market for your products and services. Showtime meetings can be arranged at your Medica booth. Showtime appointments with our Trade Specialists offer U.S. companies information and business counseling on the market opportunities, trade and consumer trends, market regulations and product registration for U.S. products for countries represented in this program. On-line registration for this program through will be posted here in 2013.

U.S. Commercial Service Contacts:

Anette Salama, Dusseldorf
Senior Commercial Specialist
Phone: 49-211-737-767-60

Judy Kornfeld, Northern VA
Senior International Trade Specialist
Phone: 703-756-1703

Nils Roeher, Dusseldorf
Commercial Specialist
Phone: 49 211 737 767 20

Johanna Buehler, Messe Duesseldorf North America
Phone: 312-781-5180

Ryan Klemm, Messe Dusseldorf North America
Phone: 312-781-5180