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  • Date: Dec 13, 2013
  • Time: 8:00 am
  • Venue: Instructure
  • Address: 6330 S. 3000 E. Suite 700
    Salt Lake City,
    Utah 84121

UTC_color2UTC – Annual PR Event – “All Things Press Release”

In the current era of PR, SEO and Internet press releases matter more than ever—but perhaps not in the ways that you think. UTC’s experts will dedicate this annual PR Breakfast event to “All Things Press Release.”
Does AP style matter? A quick guide to form, function and style (Abi Shaha, School Improvement Network and Brad Thomas, StorageCraft)
SEO and press releases in the post Hummingbird era of search (D.J. Sprague, School Improvement Network)
10 tips for optimizing your press release’s success (Steve Maccagno, Fluid)
How to create and maximize an online press room (Pete Codella, Alexander’s)
Wire posting: With prices ranging from free to thousands of dollars, which do you need to consider and when? (Clay Blackham, Snapp Conner PR, will share the outcome of her recent comparison research with marketing authority Barbara Ling for Forbes)
This event will put your program on the fast track as you approach the new year.

Event sponsorships available, please contact John Huntsman, or 801.568.3500 for more information.

All cancellations for a refund must be made by end of day, Friday, December 6, 2013.

For information on becoming a UTC member, please contact us at or call 801-568-3500.