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GOED trying to promote all aspects of UtahJanuary 09 2014 - 3:27 pm
The old adage that “sometimes you have to spend money to make money” is apparently true when it comes to promoting tourism.
The Utah Office of Tourism spent about $12 million to market the state in 2012. The result was that a record $7.4 billion was spent, with 72 percent of that money coming from out of state.