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News Room

When industry comes to play: Utah’s recreation ‘brand’ getting a business push

April 28 2014 - 11:05 am

Brad Peterson, director of the Utah Office of Outdoor Recreation, seems the right person for the job. “When I’m working around the Wasatch Front [in Salt Lake City and vicinity], I try to mountain bike the Wasatch Crest, rock climb up Big Cottonwood Canyon, ice climb up Little Cottonwood Canyon, or do a dawn patrol ski tour before putting on my suit and heading to the capitol by 8:30 a.m.”