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News Room

Utah tourism industry poised to hit $1B in tax revenue

January 22 2014 - 12:02 pm

Utah’s ski resorts and the Sundance Film Festival attract a lot of tourists this time of year, and there’s a lot of optimism for 2014.

“If tourism were a stock, if people could invest in Utah tourism, people would be putting their money down,” said Vicky Varela, managing director of the Utah Office of Tourism.