The Utah Sports Commission helps to enhance Utah’s economy, image and quality of life through the attraction, promotion and development of national and international sports, and be a catalyst for Utah in its Olympic legacy efforts.
Utah continues to distinguish itself as a leader in the world of sports marketing, event attraction, Olympic legacy, sport development and sports related tourism. Utah is capitalizing on sports as a key economic platform to grow the economy and enhance the states domestic and international image.
Sports related travel generates hundreds of billions of dollars each year in the U.S., and as a result, there is significant competition among cities and states to capture a portion of this growing business. The sports marketplace is very competitive and landing key sporting events continues to grow in its complexity.
The Utah Sports Commission will continue to be a driving force behind sports event attraction, promotion and development, Olympic legacy efforts and establishing Utah as a world-wide leader in sports.
Since the Utah Sports Commission’s creation in 2000, it has been a partner in over 520 events that have generated an estimated $1.5 billion in economic impact to Utah.
Estimated tax revenue from sport-related expenditures has been calculated at $83.5 million over the last 10 years. Many of these sporting events are broadcast on national or international television and bring additional impact to the state through media exposure and ad assets.
Utah’s sporting events have generated an estimated $320 million in media value through the almost 3,500 hours of television coverage. The Utah Sports Commission and TEAM UTAH partners continue to grow the nearly $6 billion sports industry in Utah by actively recruiting and assisting viable sporting events.
The following information highlights the 2012-2013 fiscal year and provides an aggregate accounting of the impact of sporting events brought to Utah by the Utah Sports Commission and TEAM UTAH.
- Partnered with 43 sporting events across the state, generating approximately $122 million in direct economic impact to Utah.
- Partnered with 17 nationally or internationally televised events that provided Utah with approximately $31 million in media value and over 1,200 hours of coverage.
- Raised and/or leveraged approximately $2 million in private/non-state funds, and value-in-kind (includes hotel rebates, bonus television assets, golf sponsorship, private sponsorship, venue relief, volunteer hours and others).
- Continued to generate a favorable return on investment from actual tax revenue collected compared to state dollars received for sporting events. Overall ROI from events and event related media is 6:1.
- Negotiated the placement of 1046 (:30) television ad units aired during the broadcasts of Utah Sports Commission partnered events valued at $1.5 million if purchased.
- Responsible for over 125 local news articles and thousands of other national and international news articles written about Utah Sports Commission partnered events.
- Produced the Second Annual Governor’s State of Sport Awards featuring tennis legend Andre Agassi as the keynote speaker, with over 700 in attendance.
- Hosted the Utah Winter Action Sports Series with U.S.S.A., which consisted of three winter action sports events including the Sprint U.S. Grand Prix Snowboard Halfpipe & Freeskiing, the VISA Freestyle International Moguls, Dual Moguls, Aerials and the Sprint U.S. Grand Prix Snowboardcross. The series will continue in 2014 and provide the platform to announce the 2014 U.S. Olympic Teams.
- Host organization for the Utah Championship which brought an estimated $4 million in economic impact and 20 hours of Golf Channel coverage, and is the cornerstone of Utah’s Destination Golf program.
- Launched the first annual “Pink on the Links” initiative which raised $30,000 all donated for the Huntsman Cancer Foundation.
- Partnered with Triple Crown Sports to announce an annual volleyball tournament to be held at both the Salt Palace and South Towne Expo Center.
- Partnered with Rio Tinto Stadium to host two events, the World Cup Qualifier and the CONCACAF Gold Cup, broadening Utah’s portfolio of soccer events.
- Created the “Road to Sochi” strategic initiative with partners and venues resulting in nearly a dozen events and programs in 2013/2014, continuing Utah’s Olympic Legacy.
- Grew or enhanced partnerships with Red Bull Rampage, Tour of Utah, XTERRA, Alli Sports, FIS Freestyle World Cup among others.
- Assisted in bringing the United States Olympic Committee (USOC) Media Summit to Utah, which will bring the nation’s media and Team USA’s Olympic hopefuls to the state.
- Participated in the Governor’s Olympic Exploratory Committee, providing significant information, recommendations, and funding for the final report, which found the state “ready and able” to host another Winter Olympics.