The Governor’s Office of Economic Development (GOED) was recently honored for its award-winning In Utah campaign. The educational awareness campaign received the Gold Davey Award in the cause marketing category.
In partnership with RUMOR Advertising, GOED worked in 2020 to raise Utahn’s consumer confidence and influence healthy behaviors. The mass-awareness initiative motivates consumers to Shop, Play, Dine, and Stay In Utah. The campaign also emphasizes the importance of healthy behaviors such as mask-wearing and getting a flu shot.
“GOED is thrilled to receive this award that highlights Utahns’ consumer confidence and responsibility,” said Val Hale, GOED’s executive director. “Partner municipalities, organizations and businesses all participated in this educational and collaborative campaign by providing discounts and offers to customers, supporting the distribution of campaign promotional materials and other activities. It’s truly a statewide effort.”
The annual International Davey Awards honor the “Creative Davids” who derive their strength from big ideas rather than stratospheric budgets. The Davey is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms.
“We’re honored to receive this award, but more importantly, we’re pleased to see how Utahns have embraced the campaign,” said Pete Codella, director of marketing and communications at GOED. “In Utah has a lot of economic development potential to keep top-of-mind all the things you can do and experience throughout the state.”
Learn more about the initiative and how you can get involved, including incorporating #InUtah on social media and finding more than 900 Shop In Utah discounts at inutah.org.