PARK CITY, Utah (March 3, 2014) – Learning to ride a bike is a moment that is firmly engrained in the memory of every child and parent. From that moment, the door is opened to a lifetime of experiences and fun times in the saddle. knows the feeling and to support the growth of the sport of cycling and the development of young riders, the online retailer of premium outdoor and cycling gear has partnered with theNational Interscholastic Cycling Association’s (NICA) Utah Chapter as a platinum sponsor. Backcountry’s partnership with the Utah High School Cycling League will help encourage young cyclists to reach their goals while having fun and building lasting relationships on-and-off the bike.