According to the Tour of Utah website, the impact of last year’s race was $17.5 million — the sum of all incremental sales related to the tour — a figure Brad Petersen, Utah’s Director of Outdoor Recreation, said couldn’t have been foreseen when the tour began in 2004. But the growth has Petersen, the state’s top recreation official, eager to capitalize on cycling’s statewide popularity boom. Governor Gary Herbert and the state legislature created the Office of Outdoor Recreation last year to promote economic development in the outdoor industry.