Interview with Brandon Doyle, founder and CEO of Wallaroo Media
Growing up, Brandon Doyle was intrigued by his parent’s entrepreneur lifestyle. They each had their individual businesses, and it was always something he aspired to. He sold soda at local baseball games, candy out of his clarinet case in grade school and started an apparel brand in high school.
Doyle has a passion and talent for helping small businesses and startups grow efficiently and quickly and built his agency around this mission. As founder and CEO of Wallaroo Media, a digital marketing and advertising agency, Doyle and his team help brands scale both in Utah and across the country.
His company works with small businesses, startups and large brands to increase their web presence, build their social media followers and increase their revenue. His company started as a full-service digital marketing agency. Building off its experience, talent and knowledge, it morphed into a premier social advertising agency.
The Wallaroo Media team, comprised of designers, content creators, videographers, ads strategists and many more provides consulting and production services across the board. Their past and current clients include big-name companies like Chatbooks, Cotopaxi, TAFT, Circus Trix, Spikeball, Disney, IKEA, NBA and Gatorade.
How did you get started in the industry?
In 2008 my parents launched a website for their new business. However, there was one really big problem — no one was visiting the site. They asked me for help to figure out a way to drive customers to their website. As a young college student, I decided the task sounded like fun. I learned Google Ads, search engine optimization, email marketing and social media strategy. Things started going well for them, and I started getting referrals and as they say “the rest is history.”
What recent professional accomplishments are you most proud of?
Managing big campaigns for well-known brands like Disney and Gatorade are challenging and fun, but what makes me most proud is working with startups and helping them grow and scale.
What drew you to Utah?
I was born and raised in California and had no plans on living in Utah. But a pretty girl moved into my neighborhood before I was getting ready to go to college, and I decided to follow her to BYU. Luckily it worked out, and we now have four great children.
What do you like most about living in Utah?
The beauty of the state is breathtaking. From the magnificent views of southern red rock to the majestic mountains of northern Utah — it still takes my breath away.
What do you like most about doing business in Utah?
I love working with amazing entrepreneurs and talented team members. Their passion and work ethic is contagious and makes everything more fun.
What advice do you have for individuals considering starting a business, or relocating their business, to Utah?
The local leaders do all they can to help Utah businesses thrive. I’ve interacted with many startup founders, and they are always so helpful and kind. From founders of large Utah companies like Aaron Skonnard (Pluralsight) and Josh James (Domo) to startup founders like Nate Quigley (Chatbooks) and Davis Smith (Cotopaxi), our state is fortunate to have business leaders with the mentality of “a rising tide lifts all boats.”
What is your primary challenge of doing business in Utah?
We have the challenge of keeping great talent because there are many fantastic businesses to choose from. Developing an internal company culture and mission that people genuinely connect with is crucial to overcoming this challenge.
What is your business philosophy?
We work extremely hard to overdeliver for our clients, and that pays dividends.
Tell me a fun fact about yourself.
I’ve eaten over 3,000 bologna sandwiches in my life, with no end in sight.