News Release
For Immediate Release
Mar. 12, 2015

Ricardo Flores, Utah Film Commission

Michael Sullivan, GOED Communications Director

Only in Utah: Hollywood and BYUtv
GOED Board approves tax credit for a new Rob Reiner project, along with a renewal for “American Ride.”

SALT LAKE CITY, Utah— The Utah Film Commission announced today that an independent film directed by Rob Reiner, veteran Hollywood director of “The Princess Bride,” will begin production in April. The production, “Being Charlie,” was written by Reiner’s son, Nick.

The Governor’s Office of Economic Development (GOED) board approved a maximum tax incentive of $265,494, which represents 25 percent of dollars left in the state, through the Motion Picture Incentive Program. The film’s production company Domain Entertainment is currently in pre-production and plans to hire more than 100 cast and crew in the coming month.

The producer, Lucas Jarach, shot “Border Run” here in 2011 with Billy Zane and Sharon Stone, and in the process recreated a Mexican border town in downtown Salt Lake City.

“The state’s professional top-notch crews and artists, its world class infrastructure and the warmth of its people all make it one of my favorite locations to shoot,” Jarach said. “It’s ultimately why I’m returning to Salt Lake City with Rob Reiner’s new film ‘Being Charlie.’ The tax incentive program is also extremely attractive for independent producers.”

As a director, Reiner is best known for “This Is Spinal Tap” (1984), “Stand by Me” (1986), “The Princess Bride” (1987), “When Harry Met Sally…” (1989) and “A Few Good Men” (1992).

“We’re thrilled to have filmmaker Rob Reiner working on an independent production in Utah,” said Virginia Pearce, director of the Utah Film Commission. “We’re equally excited to welcome Lucas Jarach back. We’ve found that once film clients discover Utah and all we have to offer in locations, talent and incentives, the clients become great ambassadors for our film industry.”

In addition to approval for the new Reiner project, Vineyard Productions has been approved for seasons 9 and 10 of the beloved BYUtv series “American Ride.” The show follows the history, culture and people of specific regions around the United States—all from the back of a Harley-Davidson. The board approved a maximum tax incentive of $302,906, which represents 25 percent of the dollars left in the state.

“While it’s certainly exciting for us to attract Hollywood veterans to the state, shows like ‘American Ride’ are homegrown productions that prove there’s amazing talent already here,” Pearce said. “We love to support local projects and look forward to increasing film opportunities overall in the state.”


About the Utah Governor’s Office of Economic Development (GOED)

The Governor’s Office of Economic Development (GOED) charter is based on Governor Gary Herbert’s commitment to economic development statewide. Utah’s economic development vision is that Utah will lead the nation as the best performing economy and be recognized as a premier global business destination. The mandate for this office is to provide rich business resources for the creation, growth and recruitment of companies to Utah and to increase tourism and film production in the state. GOED accomplishes this mission through the administration of programs that are based around targeted industries or “economic clusters” that demonstrate the best potential for development. GOED utilizes state resources and private sector contracts to fulfill its mission. For more information please contact: Michael Sullivan, 801-538-8811 or

About Utah Film Commission

The Utah Film Commission is part of the Utah Office of Tourism, Film and Global Branding under the Governor’s Office of Economic Development, and is a member of the Association of Film Commissioners International. The Commission was established in 1974 to market the entire State of Utah as a destination for film, television, and commercial productions by promoting local professional industry crew, services and locations. The Utah Film Commission also manages the Utah Motion Picture Incentive Program, which offers a 20 – 25 percent tax credit for approved productions. For more information about the Utah Film Commission, visit