With 95 percent of eligible customers outside of the U.S., the Utah Global Forum will spark an interest in Utah companies who want to reach beyond local borders to Mexican customers. Expert in Latin-American business markets, CEO and International Sales Director of Managed Strategies, Cristina Hernandez, will share with forum attendees the high potential Utah businesses have to succeed in Mexico.

Managed Strategies specializes in helping US companies reach their target market in Mexico. According to The World Bank, Mexico is the second largest economy in Latin-America. Hernandez acts as a representative between clients and head buyers for the largest Mexican retailers and distributors. Managed Strategies works with clients in information technology, agriculture, manufacturing and more.

Hernandez brings nine years of professional experience in investment management and international business in the U.S., UK and Mexico. With an increased focus on export success, the State of Utah recently selected Hernandez as the international trade representative for Mexico. Hernandez is key to highlighting the promising opportunities for Utah businesses in the Mexican market.

Any company with an intent in growing or starting their firm in exporting should attend the Utah Global Forum, presented by Governor Gary R. Herbert. UGF is Utah’s premiere international event organized to connect Utah business owners, leadership, sales and marketing professionals with the global market and to showcase what makes Utah great for foreign investors. The event will attract a broad domestic and international business audience and will inspire attendees to start or increase global trade and investment.

The forum will be held Sept. 24 in the Salt Palace, Grand Ballroom. To register, visit utahglobalforum.com. Registration is limited and will sell out quickly.