Vicki Varela, managing director for the Utah Office of Tourism, Film and Global Branding, will share the goals and strategies for expanding Utah’s brand promise beyond tourism to include Utah’s citizens, business communities and government agencies. Additionally, she will provide an update on the ways her agency is helping to grow Utah’s $7.4 billion tourism industry. The event will be held, Friday, April 18, at the Board of Regents Building, The Gateway, 60 South 400 West, Salt Lake City, 12 p.m.