News Release
For Immediate Release

July 29, 2014

Michael Sullivan
GOED Communications Director

Jessica Nield
Marketing & Communications Director
World Trade Center Utah
(801) 538-8786

Why Consult When You Can Learn: Build Your Own Global Brand
Utah Global Forum will provide Utah business owners the best tips and tricks for creating competitive global branding

SALT LAKE CITY, UT—It’s one thing to have to stand out among local competitors. It’s a whole different ballgame when it comes to standing out internationally, and the global playing field is far different from former years. The Utah Global Forum will help business owners learn how to play and win this game.

“The ways that companies connect with customers and create value has shifted dramatically in the past 50 years,” said Sam Paschel, chief commercial officer of Skullcandy, Inc.“The importance for brands to tell compelling, benefit-based stories in a way that can resonate globally is more critical today than it has ever been.”

Paschel will be a featured presenter at the Utah Global Forum on importing and exporting at the Salt Palace Convention Center on August 26.  His presentation on global marketing will be followed by an in-depth panel on the subject.

Both discussions are intended to help Utah business owners understand the best practices for building a global audience and developing strong brands abroad. Topics will include connectivity, mobile media and various foreign market challenges. Presenters and panelists will provide insights from their own experiences to help attendees create tailor-made marketing for expanding their businesses worldwide.

The Utah Global Forum on importing and exporting will focus on a total of four key components: successfully marketing in foreign countries, global supply chain, cybersecurity and international finance strategies. Each topic will be highlighted in an engaging, fast-paced presentation, after which attendees will be able to go to an in-depth breakout session about the subject they found most interesting.

Register by August 12 for a discounted price. To learn more and to register for the event, visit


About Sam Paschel, CCO of Skullcandy

Sam Paschel, Jr. joined Skullcandy in September 2012 as the Executive Vice President, Product Development and Merchandising. In July 2013, Mr. Paschel was promoted to the role of Chief Commercial Officer. From July 2010 through July 2012, Mr. Paschel served as Senior Vice President, Marketing of Burton Snowboards. From September 2008 through July 2011, Mr. Paschel served as the General Manager of The Program, a lifestyle company which includes Forum, Special Blend and Foursquare and is a subsidiary of Burton Snowboards. Prior to that, Mr. Paschel served as the Strategic Business Director of several product categories at Burton Snowboards, including bindings, helmets and hard goods accessories since January 2002. Mr. Paschel holds a B.S. from Swarthmore College in Engineering.






About the Utah Governor’s Office of Economic Development

The Governor’s Office of Economic Development (GOED) charter is based on Governor Gary Herbert’s commitment to economic development statewide. Utah’s economic development vision is that Utah will lead the nation as the best performing economy and be recognized as a premier global business environment and tourist destination. The mandate for this office is to provide rich business resources for the creation, growth and recruitment of companies to Utah and to increase tourism and film production in the state. GOED accomplishes this mission through the administration of programs that are based around targeted industries or “economic clusters” that demonstrate the best potential for development. GOED utilizes state resources and private sector contracts to fulfill its mission.  For more information please contact:  Michael Sullivan, 801-538-8811