Business Elevated Podcast (Season 6 Episode 31)
This podcast series features business and government leaders discussing what it’s like to live and work in the great state of Utah.
The Business Elevated podcast is available on Apple Podcasts, Google Podcasts, and Spotify.
Audio
Summary
In this episode, Pete Codella, managing director of business services at the Governor’s Office of Economic Opportunity, talks with Matthew Young, national sales manager for the corporate sales team at SymbolArts.
Young discusses his career progression from technical writing to marketing and sales. He shares insights into SymbolArts’ growth, particularly in creating high-quality metal badges and recognition items for public safety and corporate sectors. Young also discusses the company’s expansion into new markets and the advanced customization capabilities that have enhanced its product offerings over time.
He discusses SymbolArts’ strong reliance on repeat customers and referrals and highlights the company’s marketing strategy. Despite supply chain challenges during the pandemic, SymbolArts distinguishes itself with efficient air freight logistics, high-quality products, and long-standing relationships with vetted factories. Young also outlines the company’s commitment to “diamond quality” and its growth plans.