Business Elevated Podcast (Season 7 Episode 13)
This podcast series features business and government leaders discussing what it’s like to live and work in the great state of Utah.
The Business Elevated podcast is available on Apple Podcasts and Spotify.
Audio
Summary
In this episode, Pete Codella, managing director of business services at the Governor’s Office of Economic Opportunity, talks with Tyson Andrus, co-founder of ATMOS Fragrance.
Andrus shares his experiences living and working in Utah since 2008, highlighting his love for the state’s outdoor activities and work-life balance. He details his career path, from his time at Skullcandy to his involvement with Kickstart Seed Fund and ultimately co-founding ATMOS Fragrance.
The discussion explores ATMOS Fragrance, an innovative, tech-driven home fragrance system featuring a multi-slot diffuser and a connected app for a fully customizable scent experience. Andrus explains the challenges and innovations involved in developing the product, emphasizing the importance of user experience and the unique capabilities of their system, such as fragrance mixing and scheduling. He also discusses the company’s marketing strategy, its focus on creating memorable sensory experiences, and future plans, including expanding into the automotive fragrance market. Andrus highlights the supportive business community in Utah and offers advice for aspiring entrepreneurs, stressing the importance of thorough market research and building a strong team.