Outdoor Recreation Office
A commitment to responsibly growing the recreation economy is a key driver behind Utah being a bastion for both the outdoor industry and the tourism based recreation economy. Not surprising, the recreation economy is a big business in Utah. Utah’s 54 million acres of public land, five National Parks, forty-three State Parks, fourteen ski resorts, thousands of miles of world class mountain bike trails, big-walls, sandstone towers and wild rivers make it a natural.
Outdoor recreation contributes more than $5.8B to the economy, employs more than 65,000 people and is the primary driver behind the $7.4B tourism industry. These factors were enough to motivate Governor Herbert to unveil Utah’s Outdoor Recreation Vision and announce the creation of Utah’s Outdoor Recreation Office (ORO) in January 2013 at Outdoor Retailer’s Winter Market show in Salt Lake City. Utah thus became the first state to have an Outdoor Recreation Office.
Since its inception in late summer of 2013, ORO follows this vision: Establish a nationwide recreation management standard, acknowledging that outdoor recreation is an essential component of Utah’s culture, identity, diverse economy, and well-being, and ensuring that the State’s natural assets can sustain economic growth and quality-of-life dividends for years to come.
The office is housed in the Governor’s Office of Economic Development and embodies the state’s ongoing commitment to the recreation economy.
The private sector is a key partner in Utah’s success. “Petzl USA, Black Diamond, Gregory, Goal Zero, Skullcandy, Suunto, Rossignol, Salomon, ENVE Composites, Easton, Hoyt Archery, Voile and many other firms are headquartered, distributing, and manufacturing in Utah because of the state commitment to responsibly partnering with the business community,” said Brad Petersen, ORO director.
“Petzl America opened its doors in Utah in 1998,” said Nazz Kurth, President of Petzl USA. “We chose this location for several reasons including the great quality of life, family friendliness and most of all, the pristine landscapes, amazing public lands and world-class recreational opportunities in the mountains, canyons and deserts of Utah. Today, not only are we still here, but we continue to grow our presence and investment in Utah. It is the perfect place for our North American Headquarters and to train, test and play with our products.”
“The best quality of life needs right the natural assets. It is equally imperative to have the right business environment, workforce and support programs,” said Petersen. “We offer market expansion services, international export advice, rural manufacturing incentives, business relocation incentives, innovation grants, product testing and patent support. I don’t know of any other state which partners with the Outdoor Industry as much as Utah.”
Under the direction of Petersen , an avid outdoor enthusiast, the ORO is engaging with the public land agencies, counties, communities, industry and user groups to create a synergy that gets things done. Petersen practices what he preaches.
As often as possible he gets an early morning dawn patrol backcountry skiing run down Grizzly Gulch, mountain bikes the Wasatch crest, ice climbs the Great White Icicle or climbs rock up Little Cottonwood Canyon. “There is not better place to live, work and play than Utah” is Petersen’s favorite saying.
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Utah is Open for Outdoor Business
Utah is becoming a mecca for outdoor products companies. These companies choose Utah because of its strong economic advantages, such as its skilled young workforce, the low cost of doing business, and business-friendly climate. Utah’s great outdoors provides one of the best proving grounds for hands on product development. Amer Sports, located in Ogden, credits employees frequent use of the nearby trail system for helping push Salomon’s line of trail running products. And as an Easton Mountain Products executive put it, “We’re in Utah for a reason. Our facility is surrounded by potential outdoor experiences.”
The easy accessibility is a reason that many companies locate in the urban commercial zones of the Wasatch Front where they have access to world-class business infrastructure—including international air travel, two interstates, commercial and commuter rail lines, world-class research universities, and business resources—as well as the state’s world-class winter and summer recreation within minutes, not hours, of their company doorsteps. The state’s transportation infrastructure provides a regional, national, and international gateway to global markets. This is another reason that Utah is especially attractive as a distribution location for companies such as Quality Bicycle Parts, Specialized, Rossignol and Cabela’s .
Salt Lake City has hosted the Outdoor Industry Association’s summer and winter retail trade shows since 1996. These shows showcase the year’s top outdoor products and the outdoor convention goers can enjoy testing out the latest products at the Outdoor Demo Day, held on the mountain slopes or on the shores of a high elevation lake, a mere twenty minute drive from the convention.
Join the many outdoor businesses in Utah with your business and enjoy this beautiful state. Here’s a sampling of some of the outdoor products companies who are here in Utah.
|The Outdoor Industry in Utah|
|Read the state’s Outdoor Recreation Vision|