Quotient Adding a Utah Office

Pete CodellaNews, Tax Credits

The Utah Governor’s Office of Economic Development (GOED) is pleased to announce that Quotient Technology Inc. will open an office in Utah, creating up to 520 new high-paying jobs in the next 10 years. 

“We’re excited to welcome the digital marketing firm, Quotient, to Utah,” said Val Hale, GOED’s executive director. “The amount of high-paying jobs the company will bring to Utah will have a great impact on our economy, citizens, and their families.”

Quotient is an industry-leading digital marketing company, providing technology and services that power integrated digital promotions and media programs for consumer packaged goods, brands and retailers. Customers and partners use Quotient to influence shoppers via digital channels, integrate marketing and merchandising programs, and leverage shopper data and insights to drive measurable sales results.

“We are thrilled to continue our expansion, and after evaluating several possible locations, Utah was the clear winner by a wide margin,” said Steven Boal, Quotient’s CEO.  “We look forward to being meaningful contributors to the local community by being recognized as a local employer of choice, and by getting involved in the bettering of the community we lease space in. Thank you to the Utah Governor’s Office of Economic Development for their assistance in making the selection of Utah a reality.”

Quotient may earn up to 20% of the new state taxes it will pay over the 10-year life of the agreement in the form of a Utah Legislature-authorized Economic Development Tax Increment Finance (EDTIF) tax credit. The GOED Board has approved a post-performance tax credit not to exceed $2,926,652. Each year that Quotient meets the criteria in its contract with the state, it will earn a portion of the total tax credit. 

“We’re gratified that Quotient took an in-depth look at Utah’s talent, costs of doing business, and business friendliness, and is pursuing an expansion here,” said Theresa A. Foxley, president and CEO of the Economic Development Corporation of Utah. “We are hopeful that they represent the first of many tech projects coming off the sidelines and reengaging with Team Utah.”

State of Utah Tax Credit Projections by the Numbers

Tax Revenue$14,633,262
Capital Investment$10 million
Timeline10 years

About Utah Corporate Incentives

The Utah Legislature has authorized economic development incentives in the form of post-performance tax credits. Eligible companies work with the Utah Governor’s Office of Economic Development to outline specific performance criteria. Once GOED confirms those criteria have been met, according to statute (U.C.A. 63N-2-106(2)), companies can receive a refund of up to 30% of the state taxes they paid for up to 20 years. The contract with the state is post-performance; it only provides a state tax credit if the company meets its obligations.