News Release
For Immediate Release
February 27, 2015

Tara McKee
Office of Outdoor Recreation Program Coordinator

Michael Sullivan, GOED Communications Director

Second Annual Outdoor Recreation Summit Draws National Audience
Following last year’s sold out attendance, outdoor companies flock to Utah

Salt Lake City, UT – One year after selling out the inaugural Utah Outdoor Recreation Summit in 2014, the Office of Outdoor Recreation has coalesced a powerful group of local and national industry leaders to discuss Utah’s influential recreation economy.

The summit will take place on Tuesday, March 3, 2015 at the Salt Palace from 8am-3pm. At this year’s summit, Governor Gary R. Herbert will welcome Jerry Stritzke – the CEO of REI, Ivan Levin – Senior Director of the Outdoor Nation, mountaineer/consultant/writer Chris Warner, and the 2014 National Geographic Adventurer of the Year – Stacy Bare.

“Utah’s is world renowned for our unique and diversified natural assets. Our mountains, deserts, rivers, cliffs, and forests support tourism and family adventures, while improving the health of our communities and motivating us to be better individuals. This summit is designed to enhance all aspects of the recreation economy,” said Brad Petersen director of the Office of Outdoor Recreation.

Of the many topics covered, some highlights include exploring why Utah has become a hub for outdoor manufacturers and distributors; what is a rural cycling adventure?; and why is it so important to motivate kids to become active early in life? Other topics will address the secret to Utah State Park’s evolution into a nationwide leader in park management and the lessons that can be learned from the Outdoor Retailer show.

As the first Office of Outdoor Recreation in the nation, Utah is placing great emphasis becoming the nationwide leader in recreation infrastructure enhancement, management and growth. More outdoor related businesses are moving to Utah than ever. More people are recreating than ever. And there is a greater reliance on our unique natural lands than ever.

For those that would like to attend Tuesday’s event, please register at


About the Utah Governor’s Office of Economic Development (GOED)
The Governor’s Office of Economic Development (GOED) charter is based on Governor Gary Herbert’s commitment to economic development statewide. Utah’s economic development vision is that Utah will lead the nation as the best performing economy and be recognized as a premier global business and tourism destination. The mandate for this office is to provide rich business resources for the creation, growth and recruitment of companies to Utah and to increase tourism and film production in the state. GOED accomplishes this mission through the administration of programs that are based around targeted industries or “economic clusters” that demonstrate the best potential for development. GOED utilizes state resources and private sector contracts with organizations such as the Economic Development Corporation of Utah (EDCUtah) and others to fulfill its mission. For more information please contact: Michael Sullivan, 801-538-8811 or