News Release
For Immediate Release

Aimee Edwards, GOED Communications Director

SIA Contact:
Kirsten Anderson, Mfa, Ltd Marketing & PR

SnowSports Industries America Finds New Home in Utah

SALT LAKE CITY (June 9, 2016)—The Governor’s Office of Economic Development (GOED) today announced SnowSports Industries America (SIA) will move their headquarters to Utah.

“Utah has earned increasing recognition as the North American magnet for outdoor recreation companies,” said Tom Adams, director of the Utah Office of Outdoor Recreation. “SnowSports Industries America is a widely-known and respected organization. The fact that they would choose to move their headquarters here is clear proof of our growing success in meeting the needs of many of the best snow sports brands in the industry. SIA will benefit greatly from easy access to the ‘Greatest Snow on Earth.’”

As part of the project, SIA will relocate a small number of its existing staff from McLean, Virginia to Utah. To assist with this job relocation, along with the hiring new employees in state, the GOED Board of Directors has approved a post-performance Industrial Assistance Fund (IAF) grant not to exceed $100,000.

“It’s important that the snow sports industry’s member-owned trade association be based in the mountains, and the proximity to our member base, partner organizations and industry stakeholders made Utah a natural selection,” said Nick Sargent, president of SIA. “We look forward to celebrating the undeniable benefits that the relocation will bring to the snow sports industry.”

SIA has indicated that the move will create up to 30 jobs over the next three years. The projected new state wages over the life of the agreement are expected to be $2,475,000. As part of SIA’s agreement with the board, the total wages in aggregate are required to exceed 150 percent of the county wage. The grant will be available to SIA incrementally as each hire and relocation is completed each year.

“Being home to an organization such as SIA further establishes Utah as the premier outdoor products location in North America,” said Jeff Edwards, president and CEO of the Economic Development Corporation of Utah. “We congratulate SIA on their decision to relocate to Utah and look forward to working with them to make Utah’s outdoor products industry the best in the world.”

They join the U.S. Ski and Snowboard Association, Vista Outdoor, Rossignol, Amer Sports, Armada Skis and Black Diamond—just a few of the companies and organizations headquartered in Utah.

SIA is considering multiple locations in Park City for their headquarters. Exact location will be determined at a future date.


About the Utah Governor’s Office of Economic Development (GOED)
The Governor’s Office of Economic Development (GOED) charter is based on Gov. Gary R. Herbert’s commitment to statewide economic development. The state’s economic vision is that Utah will lead the nation as the best performing economy and be recognized as a premier global business environment and tourist destination. GOED provides extensive resources and support for business creation, growth and recruitment statewide, as well as programs to increase tourism and film production for the benefit of Utah residents. All administered programs are based upon strategic industry clusters to develop a diverse, sustainable economy. GOED accomplishes its mission through unprecedented partnerships. For more information please contact: Aimee Edwards, (801) 538-8811 or

About SIA
Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit trade association with a long history of working to support the snow sports industry. SIA works year-round with snow sports suppliers, retailers, resorts, reps and service providers to develop products and programs for their individual and collective businesses all with the mission of growing participation, participants and retail sales. Member-owned and industry-inspired, SIA also produces the largest trade show globally exclusive to snow and offers targeted insight, trends, and data through its research.