March 27, 2013
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Utah Launches The Mighty Five™ Spring/Summer Advertising Campaign
Spots promoting national parks to appear on regional TV stations
SALT LAKE CITY – The Utah Office of Tourism launched a $3.1 million spring/summer regional advertising campaign at the Capitol today to promote Utah’s five national parks known as The Mighty Five™. The campaign will include TV commercials in Los Angeles, Denver, Phoenix, Portland, San Francisco, and Seattle, as well as digital outdoor, wallscapes, online, and social media.
“Utah’s five stunning national parks contribute to Utah’s economy in a meaningful way by creating much-needed jobs and impacting local economies in gateway communities and surrounding areas,” said Utah Governor Gary R. Herbert.
“The Mighty Five campaign inspires people to have a bucket list life experience by visiting one of our five national parks,” said Vicki Varela, managing director of the Utah Office of Tourism, Film, and Global Branding, an agency of the Governor’s Office of Economic Development.“Everyone can experience our world famous red rock landscapes on their own terms, whether it’s family fun, white water, biking, hiking or the solace of nature.”
Visitation has continually increased at Utah’s national parks, even in a down economy.In 2012, 6.5 million people visited Utah’s five national parks.Another 5.1 million people visited Utah’s seven national monuments, two national recreation areas, and one national historic site.
Spots for the television campaign can be viewed at VisitUtah.com. The commercials feature all of Utah’s five national parks: Arches, Bryce Canyon, Canyonlands, Capitol Reef, and Zion.
“Utah is the most amazing place in the world,” said Robb Baumann whose wife and two children are featured in the TV commercials. Baumann, a graduate of the University of Utah, was familiar with The Greatest Snow on Earth® of Utah’s slopes, but business would eventually lead him to a successful job with an aerospace company in Florida. On a flight, he ran across a Utah Life Elevated® ad that he put in his desk drawer as a constant 18-month reminder that he and his wife wanted to move their family back to Utah. “It’s not hard to imagine why people would visit here and then want to live here.”
Three, five, and seven-day itineraries to visit The Mighty Five™ parks can be found online at http://www.visitutah.com/parks-monuments/mighty5/.
The National Park Service reports no Utah parks will be closed, but services may be impacted due to the Sequestration.
Home to five national parks known as The Mighty Five™, 43 state parks, seven national monuments, two national recreation areas and The Greatest Snow on Earth®, Utah represents the best of both the Rocky Mountains and the Desert Southwest. Utah has it all – holding true to the Utah Life Elevated® brand.
For information on planning your Utah vacation, visit us online at VisitUtah.com or contact the Utah Office of Tourism at (800) 200-1160 or (801) 538-1900.