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The Women Tech Council hosted a LinkedIn Bootcamp on January 26,  featuring Kevin Knebl, a nationally known social media speaker who advises small, medium and Fortune 500 companies. Knebl gave tips on creating a personal profile that will attract more connections and maximize search engine optimization (SEO) strategies.

LinkedIn has approximately 135 million registered users in more than 200 countries and territories. The average user is over 40 and makes over $100,000 a year. Here are some tips on how to more effectively use LinkedIn to make professional connections:

Treat LinkedIn like a database – Your goal is to input as much information and make as many connections as possible you that people can find you. Enter details, such as your maiden name, every job you have held and every school you have attended, including high school. Make sure to spend time on the summary section to include all of your relevant skills and specialties.

Take advantage of SEO strategies – LinkedIn uses SEO in its search functions so the more relevant words that are included and repeated in various areas of your profile, the more likely you are to be ranked highly when someone is searching for a particular skill or specialty.

Utilize LinkedIn’s free tools – The site allows users to post an introduction video for free and the advanced search function helps you find other users with specific backgrounds and skills that already have a personal connection to you.

For more information on Kevin Kneble, click here to visit his website.