Podcast: Global Horizons – Jonathan Freedman from Entrepreneur to Leading WTC Utah

Kaitlyn ClarkeBusiness Elevated Podcast

Business Elevated Podcast (Season 6 Episode 2)

This podcast series features business and government leaders discussing what it’s like to live and work in the great state of Utah.

The Business Elevated podcast is available on Apple Podcasts, Google Podcasts, and Spotify.



In this podcast, Pete Codella, managing director of business services at the Governor’s Office of Economic Opportunity, talks with Jonathan Freedman, president and CEO of World Trade Center Utah (WTC Utah).

Freedman shares his journey from founding Downeast Outfitters in the early 90s to leading WTC Utah. Born and raised in New York, his entrepreneurial spirit led him to establish a successful business venture in Utah, a state he grew to love for its outdoor activities and business opportunities. Freedman details his experiences in the retail industry, international business, and his role as the honorary consul for Ukraine in Utah.

He highlights WTC Utah’s mission to make Utah the crossroads of the world, emphasizing its role in fostering global connections for Utah-based businesses. Freedman discusses upcoming initiatives, trade missions, and partnerships to expand international opportunities for Utah companies. He discusses the state’s supportive business environment, recognition as the best state to start a business, and the significance of Utah’s global engagement.