Kent Outdoors to relocate headquarters to Summit County

Kaitlyn ClarkeNews, Tax Credits

Today, the Utah Governor’s Office of Economic Opportunity awarded Kent Outdoors a post-performance tax reduction for its expansion in Summit County. The corporate incentive is part of the state’s Rural Economic Development Tax Increment Financing (REDTIF) program.

As part of the agreement, Kent Outdoors projects to add 84 new, high-paying jobs and invest $539,344 in rural Utah during the next five years.

“Kent Outdoors’ selection of Utah for its new headquarters is a win-win,” said Ryan Starks, executive director of the Governor’s Office of Economic Opportunity. “Utah’s reputation as a year-round recreational paradise complements Kent’s portfolio of clients and activities from water to snow. This move not only taps into our state’s diverse recreational offerings but also adds to our dynamic economy. It’s a smart choice that will surely contribute to Utah’s continued growth as a hub for outdoor enthusiasts and thriving businesses alike.”

Kent Outdoors is a market leader in building brands that create fun experiences for passionate communities of outdoor enthusiasts. The Kent portfolio includes 17 brands that serve consumers across land, water, and all four seasons, including Kona Bicycles, BOTE, HO/Hyperlite, O’Brien, Connelly, Liquid Force, and Arbor Snowboards, among others. Its product offering includes water skis, wakeboards, wake surfboards, stand-up paddleboards (SUPs), kayaks, mountain and urban bikes, snowboards, hydrofoils, personal flotation devices (PFDs such as lifejackets), and a wide range of related merchandise. The company is an omnichannel operator, serving consumers through direct and wholesale channels. Kent exists to get people outdoors and to know and serve consumers through products and brands they love.

 “We’re thrilled to move Kent Outdoors’ headquarters to Utah to embrace the state’s vibrant business environment and cherished outdoor lifestyle,” said Matt Eby, chairman of the Seawall board of directors. “We look forward to contributing to Utah’s community, exploring its landscapes, and fostering strong partnerships with like-minded individuals and brands. This relocation signifies a new chapter for us, aligning our family of brands with Utah’s dynamic spirit for mutual success.”

“Kent Outdoors will find itself right at home among Utah’s thriving outdoor products industry,” said Scott Cuthbertson, president and CEO of EDCUtah. “The company is a perfect fit for the Summit County community.”

Tax Credit Projections

Timeline:5 years
REDTIF new state tax credit:20%

Learn more about the state’s post-performance REDTIF program here.